Media tracking is important, the budget spent in media campaigns of the vast majority of multinational companies is enormous, failing to measure it properly could lead to bad decisions affecting the overall performance of the business.

AutomationMediaTracking

April 22, 2021

Google Analytics 4

Each Google Analytics version is just an updated reflection of the digital marketing industry. GA4 seeks to solve cross-device user identification challenges in a privacy driven times.

AnalyticsTracking