Data. Growth. Analytics. Marketers.

We leverage the power of data to drive business growth, impact and value through marketing and analytics.

  • Barcelona
  • Dubai
  • London
Uptimal servicesGA4 . sGTM . CONSENT
98.7%Tag health↑ 6%
100%Consent v2verified
-31%Data loss↓ server-side
purchase → sGTM ✓ 200
consent_update ✓ granted
server container ✓ first-party
12Pipelinesorchestrated
2.4BRows / dayBigQuery
99.9%Freshnesson schedule
SourcesGA4 . Ads . Meta
→
IngestsGTM . API
→
Modeldbt . BigQuery
→
ActivateCDP . Looker
4.2xROAS↑ 18%
€182kSpend / wktracked
-4%CPA↓ cost
+23%IncrementalityMeridian
0.94Model R2MMM fit
8Channelsoptimised
GA4sGTMCM360BigQueryAdobeCDP
Verified end to endTrust your data!
We are Uptimal®

Real success stories from real customers

Read all testimonials →
Andreas Frangeskides
Uptimal's expertise is a major driving force behind our success in the competitive e-commerce landscape. Their team embodies a unique blend of passion and intellect, mirroring our own work ethic and business goals. We are collaborating with a team that has become an integral part of our long-term vision.

Andreas Frangeskides

Marketing Technology Lead · KFC

Michael Wu
Uptimal excels not only in data analytics and tag management but also in providing strategic insights. They go beyond mere execution by providing invaluable industry data and tech insights that have significantly contributed to shaping our business objectives and strategies effectively.

Michael Wu

Data Analytics & Insights Manager · Samsung

Will Joyce
Uptimal assisted us with a complex data integration, analysis, and dashboarding project. They brought together disparate sources into an insightful and easily understood dashboard with query functionality. The team dynamic also brought a real human element to the engagement.

Will Joyce

Digital Demand Director · Mars

Mohammad Alabdallah
Working with Uptimal was seamless from start to finish. They managed the project with exceptional organization and transparency, providing clear roadmaps, proactive updates and swift adjustments as our needs evolved. A smooth, truly collaborative experience.

Mohammad Alabdallah

Regional CMI Senior Analyst · Beiersdorf

Syed Zeeshan Ali
The team didn't just flag technical gaps, they connected the dots between our media investments, analytics setup and customer journey. Their recommendations were clear, practical and already improving how we measure campaign performance across platforms.

Syed Zeeshan Ali

Regional Digital & Technology Lead · Pizza Hut

Mango's Analytics Team
We worked with Uptimal's team on a tracking audit and were extremely pleased with the outcome. They combined strong technical expertise with clear communication, delivering valuable and practical recommendations to improve our measurement framework.

Mango's Analytics Team

Spanish Headquarters · Mango

Diego Moresi
They helped us organize our web analytics data and set up reliable cloud-based data backups, ensuring our data is both accessible and secure. Their clean and efficient work, combined with thorough quality reviews, exceeded my expectations.

Diego Moresi

Head Media & Ad Operations · Geberit

Ahmed Rakaiby
From the outset, their team brought deep expertise across Google Analytics, Google Tag Manager and server-side implementations. They integrated seamlessly into our Slack, which reduced back-and-forth and materially accelerated issue resolution.

Ahmed Rakaiby

Senior Data Analyst · Bayut

Oscar Perales
Uptimal has been an outstanding and supportive agency, providing us with robust integration systems essential for our business. We don't see Uptimal as another agency but as an extension of our Digital team.

Oscar Perales

Global Digital Director · Kerzner

Combe Anne-Cecile
The Uptimal team onboarded super quickly and brought a lot to the table in only a few weeks. They deliver insights and new shared analytics tools that are currently accelerating our kiosk channel commercial performance in several European markets.

Combe Anne-Cecile

Kiosks Growth Lead · KFC

Mohammed Al-Ismail
They've significantly enhanced our data stack, leading to greater efficiency across our operations. Their expertise in data and analytics is exceptional, and they consistently go above and beyond to help us achieve our business goals.

Mohammed Al-Ismail

FlyIn MD & Cleartrip Director of Marketing · Cleartrip

Paul Debruyne
I have worked with Uptimal on various projects and every time they delivered top-notch client service. They understand our business and technical challenges, and the deliverables have always exceeded our expectations. They act as an extension of our team.

Paul Debruyne

Global Digital Analytics Manager · Scotch & Soda

Alba Rodriguez
We at Mercell have been working hard to shift towards a data driven company. Uptimal team has gone above and beyond to make that happen. We weren't just after a data tech company, but a company that can also speak business.

Alba Rodriguez

Head of Data Insights · Mercell

Eugenia Castilla
We engaged Uptimal to help us tackle one of the biggest technology challenges our company has faced: building a data warehouse on GCP. The team demonstrated the technical expertise necessary; and the ability to adapt to any challenge with grace and professionalism.

Eugenia Castilla

BI Product Owner · Grupo Profarmaco

Vasilis Neochoritis
Uptimal's deep knowledge of Machine Learning and Marketing Mix Modeling has completely redefined how we track and evaluate our media investments. They designed a highly sophisticated tracking architecture that finally gives us a reliable, incrementality-based view of our performance.

Vasilis Neochoritis

Digital Performance & Analytics Manager · Kerzner

Robert Betts
Uptimal listened to our objectives trialling multiple different techniques to deliver a solution that has standardised our view of data creating one version of the truth whilst saving numerous hours each week.

Robert Betts

Commercial Digital Insights · Level

Whitepaper

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claude.ai · Upbuild Studio • LIVE DATA
Build me a weekly ROAS dashboard across Google, Meta and TikTok
Done. Here is Weekly ROAS, live on every view:
Spend / wk€182,400+6%
Blended ROAS4.8x+0.3
CPA€21.40-4%
🔗 private link createdviewers need no logins
Which CM360 advertisers have purchase-tracking Floodlight activities, and what are their lookback windows?
Scanned CM360, read-only:
Advertisers14scanned
Purchase FLs9active
Avg lookback30dclick 7d
CM360 · Floodlightexported to Sheets
How much did we spend on Meta vs TikTok this month, and which campaigns had zero conversions?
Live from Meta + TikTok:
Meta spend€96,300+4%
TikTok spend€41,750-2%
Zero-conv6flagged
6 campaigns flaggedshare link ready
Upbuild by Uptimal

Ask your ad accounts anything.

Upbuild plugs your whole ad and analytics stack, from Google Ads, Google Analytics and Adobe to Meta, TikTok and Snapchat, straight into Claude and ChatGPT. Read-only, per-user sign-in, live answers. No dashboards, no exports, no SQL.

MCP connector10 platforms55 toolsRead-only scopes

Technology partners

Careers

Your next adventure starts here

At Uptimal, we believe work should be exciting, meaningful and full of energy. We move fast, support each other and have a lot of fun along the way. Whether it's tackling big ideas or celebrating small wins, this is a place where you grow and actually enjoy the journey.

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Get in touch

Questions? A project in mind? Talk to us.

  • Analytics, tracking or data questions: real humans answer, fast
  • Enterprise: audits, sGTM, GA4 360, BigQuery and MMM engagements
  • Tell us your stack and goals, we reply within one business day