About us
People lack trust in consultancies because they often design a "black-box" approach to deliver services, keeping the client off-balance and confused.
At Uptimal, we think differently and we work using a different attitude. You should demand more out of your consulting firm. Transparency, knowledge sharing and mentoring is what we offer you from Uptimal.
The company
Uptimal is...
...a non-traditional and independent Analytics & MarTech consultancy. While other consultancies still approach Media and Analytics in a traditional manner, we automate marketing processes at scale to leverage the power of data to drive business growth, impact and value through marketing and analytics.
Results are what matters, and in digital marketing, technology plays a big role. We are committed to find the most balanced and practical approach to every challenge. Unpacking industry news and synthesising important themes is essential to operating successfully in Digital. But, understanding the deeper implications of that analysis and turning it into actionable strategies is what differentiates us from others.
Our people are solution-oriented. If there is a way, we will find it. We like to challenge ourselves as much as we like our clients to challenge us.
Explore the company →The people
At Uptimal we put people first. We know that our most precious asset is our team. Get to know us!
Julià Pujol
Julià specialized in Computer Science and graduated in Business Administration, building more than fourteen years of experience in Media Data and Web and App Analytics.
He started out deploying analytics and media tracking implementations, tag management and data layers, then moved into Cloud Engineering as datasets outgrew traditional tools, improving the accuracy and reliability of the data collected.
He has worked with top media agencies, leading Data and Analytics projects for clients across many industries and countries.
Alex Hind
Alex is a Londoner now living in Spain, deeply passionate about MarTech and convinced that its thoughtful implementation can transform a company’s performance.
With a career spanning advertising and marketing, he brings a robust understanding of traditional and digital media planning, having worked at agencies and in-house in roles across Business Development, Sales, Marketing and Project Management.
At Uptimal he helps brands fix inefficiencies in campaign performance and optimize analytics and media buying workflows, saving clients time and money while driving higher conversion rates.
Sebastian Pop
Sebastian built a data integration career on strong foundations: low-level and high-level programming, electronic data interchange, ETL and security data onboarding.
From developer to senior technical lead, he has worked hands-on across many projects, technologies and teams, helping colleagues sharpen their skills and grow together.
His experience across telecommunications, logistics, advertising, gaming, pharma and aerospace gives him a naturally holistic view of data migration, quality and integration projects.
Maria Teodorynchyk
Maria is a Project Manager with a strong Human Resources focus; her background as an HR Director shaped a strategic, people-centric vision of how teams grow.
She firmly believes a happy team is a productive team, and works daily to foster a positive, collaborative atmosphere that supports professional development.
Committed and proactive, she aligns business needs with team wellbeing so every project moves forward efficiently, sustainably and in harmony with Uptimal’s values.
Keyur Patel
Keyur holds a Master’s degree in Computer Applications and has built over seven years of experience in Data and Web and App Analytics.
His journey began implementing analytics and media pixel tracking, tag management and data layers, later expanding into cloud services and a genuine passion for data manipulation.
He has worked at leading analytics agencies, managing Data and Analytics projects for clients across industries and continents.
Prem Anand
Prem is a seasoned Datorama, PowerBI and Tableau architect with over seven years in digital marketing analytics and Marketing Intelligence.
He has crafted and optimized dashboards for top global clients, integrating data from multiple platforms into clear, actionable insights that drive growth and ROI.
His goal is simple: empower clients with the insights they need to reach their strategic objectives and stay ahead in competitive markets.
Jorge Castillo
Jorge is a digital analytics specialist with more than ten years helping leading brands make truly data-driven decisions.
Expert in analytics, CRO and marketing, he leads multidisciplinary teams designing scalable data strategies, combining strategic vision with hands-on execution.
He has partnered with clients like Iberostar, Desigual, Orange and Repsol, delivering analytics solutions that translate into measurable business growth.
Kinjal Dutta
Kinjal is a Data Engineer with more than seven years of experience building scalable, reliable and cost-efficient data pipelines in streaming and batch environments.
He specializes in designing data platforms, with extensive hands-on experience in AI and IoT, developing end-to-end solutions for large-scale analytical workflows and operational systems.
At Uptimal he focuses on robust architectures and clean engineering, making sure data arrives on time, in shape and ready to create value.
Michael Enriquez
Michael is a Senior Data Engineer with a strong technical focus and over seven years designing, implementing and maintaining web and mobile tracking solutions.
His expertise centers on data quality and governance with GA4, Firebase, Google Tag Manager on web and server side, and BigQuery, from audits and measurement plans to validation across the whole pipeline.
He has collaborated with multinationals across industries as a key technical reference, solving complex problems so analytics delivers trusted insights and real value.
Laura Campos
With nearly a decade spearheading digital strategies across global agencies and tech ecosystems, Laura orchestrates end-to-end transformations bridging data, performance and business goals.
She aligns technology, business strategy and marketing needs to build high-impact data architectures and restore operational trust across teams.
Passionate about analytical precision, she brings leadership and technical teams together around reliable infrastructures, unlocking growth and efficiency in every investment.
Joan Ferrer Mestres
Analytical and meticulous, Joan is a Data Scientist with a degree in Physics and a Master’s in Particle Physics and Gravitation now in progress.
For his bachelor’s thesis and now his master’s, he has analyzed data from the LHCb experiment at CERN, using Python and machine learning to extract physical conclusions from very large datasets.
At Uptimal he brings the discipline of physics research: careful statistics, precision about uncertainty and a trained instinct for separating signal from noise, so results stand up to scrutiny.
Questions? A project in mind? Talk to us.
- Analytics, tracking or data questions: real humans answer, fast
- Enterprise: audits, sGTM, GA4 360, BigQuery and MMM engagements
- Tell us your stack and goals, we reply within one business day