CJM – An important, but lesser-known marketing acronym
In this blog, we explore how creating a customer journey map can help you get closer to your customers and deliver personalized experiences through a better understanding of their journey to becoming your loyal customer.
Customer ExperienceDigital MarketingConor McCarthy
May 18, 2023May 18, 2023
CJM – An important, but lesser-known marketing acronym
In this blog, we explore how creating a customer journey map can help you get closer to your customers and deliver personalized experiences through a better understanding of their journey to becoming your loyal customer.
Customer ExperienceDigital Marketing
May 1, 2023
Data Engineering and Data Science – Data’s Dynamic Duo
In this blog, we explore how data engineering supports data science and why it's crucial for organizations to understand the interplay and importance of the the two disciplines working together to maximize the value of their data.
Data EngineeringData Science
April 19, 2023
Applications of ML in Digital Marketing
In this article we will explore the latest innovations with just some of the ways ML can augment digital marketing. Let’s look at how these advancements have transformed the way brands interact with their clients.
Machine Learning
April 5, 2023
The Ultimate Guide to Mobile Measurement Partners (MMPs) for Digital Marketers
Mobile measurement partners (MMPs) have become an essential part of the mobile advertising ecosystem. As more and more businesses shift their focus to mobile marketing, accurate measurement and attribution have become critical for success. In this blog, we will explore what MMPs are, how they work, and what benefits they offer to digital marketers.
Attribution
March 18, 2023
Data Modeling & Data Architecture – two sides of the same coin?
Data architecture and data modeling are two interrelated and intertwined concepts which often overlap. Building an efficient, high-performing, and seamless data infrastructure requires consideration of both. In this post, we will explore the two different concepts and explain how they impact a business' data strategy and its stakeholders.
DataData Architecture
March 6, 2023
David vs Goliath in the Agency Landscape
Large agency or small agency - which is best for your organization? Here's what you need to know.
Analytics
February 16, 2023
Conversion Rate Optimization for ROI
In today's highly competitive digital landscape, businesses need to do everything they can to improve their ROI.
Conversion Rate OptimisationCRO
January 31, 2023
