Media Tag Management Automation
Media tracking is important, the budget spent in media campaigns of the vast majority of multinational companies is enormous, failing to measure it properly could lead to bad decisions affecting the overall performance of the business.
AutomationMediaTrackingJulià Pujol
May 4, 2021Media Tag Management Automation
Media tracking is important, the budget spent in media campaigns of the vast majority of multinational companies is enormous, failing to measure it properly could lead to bad decisions affecting the overall performance of the business.
AutomationMediaTracking
Google Analytics 4
Each Google Analytics version is just an updated reflection of the digital marketing industry. GA4 seeks to solve cross-device user identification challenges in a privacy driven times.
AnalyticsTracking
Server-side Tag Management
Server side tagging is a clear improvement over client side tagging. Server side improves data security and reduces page load times, two very important topics that directly affects your business.
Tracking
Third Party Cookie Replacement II
Targeting is fundamental. It has changed the way marketing is understood. It has shifted marketing from mass broadcast advertising to a more smart focused Ad exposure.
MediaTracking
Third Party Cookie Replacement
The phase out of third party cookies in Chrome will mainly affect your web display media activities. Chrome aims for a sustainable and more secure web advertising ecosystem.
MediaTracking
Browser Fingerprinting
Browser Fingerprinting is a technique that uses your browser characteristics to uniquely identify you.
Tracking
