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Data Visualization 2Featured

The Fine Art of Dashboarding – Part 2

In our previous blog, we looked at some quick wins on how to create dashboards that deliver business impact. Today, we dig into specific tips and tricks to take your dashboarding to the next level.

Data Visualization

Martin Todorov

November 14, 2023

November 14, 2023

The Fine Art of Dashboarding – Part 2

In our previous blog, we looked at some quick wins on how to create dashboards that deliver business impact. Today, we dig into specific tips and tricks to take your dashboarding to the next level.

Data Visualization

The Fine Art of Dashboarding

Looking for some tips on how to design and build dashboards that have real business impact? Check out the below recommendations from an experienced team that have real world experience.

Digital Marketing

CJM – An important, but lesser-known marketing acronym

In this blog, we explore how creating a customer journey map can help you get closer to your customers and deliver personalized experiences through a better understanding of their journey to becoming your loyal customer.

Customer ExperienceDigital Marketing

Data Engineering and Data Science – Data’s Dynamic Duo

In this blog, we explore how data engineering supports data science and why it's crucial for organizations to understand the interplay and importance of the the two disciplines working together to maximize the value of their data.

Data EngineeringData Science

Applications of ML in Digital Marketing

In this article we will explore the latest innovations with just some of the ways ML can augment digital marketing. Let’s look at how these advancements have transformed the way brands interact with their clients.

Machine Learning

The Ultimate Guide to Mobile Measurement Partners (MMPs) for Digital Marketers

Mobile measurement partners (MMPs) have become an essential part of the mobile advertising ecosystem. As more and more businesses shift their focus to mobile marketing, accurate measurement and attribution have become critical for success. In this blog, we will explore what MMPs are, how they work, and what benefits they offer to digital marketers.

Data Modeling & Data Architecture – two sides of the same coin?

Data architecture and data modeling are two interrelated and intertwined concepts which often overlap. Building an efficient, high-performing, and seamless data infrastructure requires consideration of both. In this post, we will explore the two different concepts and explain how they impact a business' data strategy and its stakeholders.

DataData Architecture

David vs Goliath in the Agency Landscape

Large agency or small agency - which is best for your organization? Here's what you need to know.

February 16, 2023

Conversion Rate Optimization for ROI

In today's highly competitive digital landscape, businesses need to do everything they can to improve their ROI.

Conversion Rate OptimisationCRO

January 31, 2023

Meta Conversion API – No, the Meta Pixel isn’t necessary anymore!

Technology plays an important role in our daily job as marketers, almost everything we do, to a certain extent, is related to technology. Technology continuously evolves and we should do so with it.

Media Tag Management Automation

Media tracking is important, the budget spent in media campaigns of the vast majority of multinational companies is enormous, failing to measure it properly could lead to bad decisions affecting the overall performance of the business.

AutomationMediaTracking

Google Analytics 4

Each Google Analytics version is just an updated reflection of the digital marketing industry. GA4 seeks to solve cross-device user identification challenges in a privacy driven times.

AnalyticsTracking

Server-side Tag Management

Server side tagging is a clear improvement over client side tagging. Server side improves data security and reduces page load times, two very important topics that directly affects your business.

Third Party Cookie Replacement II

Targeting is fundamental. It has changed the way marketing is understood. It has shifted marketing from mass broadcast advertising to a more smart focused Ad exposure.

Third Party Cookie Replacement

The phase out of third party cookies in Chrome will mainly affect your web display media activities. Chrome aims for a sustainable and more secure web advertising ecosystem.

Browser Fingerprinting

Browser Fingerprinting is a technique that uses your browser characteristics to uniquely identify you.