Category «Automation»

WebMCP: What It Is and How to Set It Up on Your Website

In our last post we plugged AI assistants into the ad stack: MCP servers that let Claude or ChatGPT query your platforms. WebMCP flips the whole arrangement around. Instead of your assistant reaching out to remote APIs, your website itself announces what an agent is allowed to do on it. The page becomes the server. …

Media Tag Management Automation

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Media tracking is important, the budget spent in media campaigns of the vast majority of multinational companies is enormous, failing to measure it properly could lead to bad decisions affecting the overall performance of the business.

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