Kentucky Fried Chicken (KFC) – QSR In Store Kiosk CRO Optimization Program “If we truly wanted to increase sales, we knew we needed to embark on a CRO program that allowed us to make changes to improve performance backed by data.” THE CHALLENGE Before this initiative, KFC markets struggled to run an effective CRO program. …
Almost every company that runs A/B tests has the same trajectory. The first ten tests are exciting. Somewhere around test forty the wheels come off: results contradict each other, a “22% uplift” fails to show up in revenue, two teams ship conflicting changes in the same week, and someone senior starts asking whether any of …
In today’s highly competitive digital landscape, businesses need to do everything they can to improve their ROI.
Volkswagen – Financial Services CRO Strategy & Personalisation “We want to maximize the conversion potential of our websites through a data-driven approach to CRO.” THE CHALLENGE The financial services division of the Volkswagen Group contacted Uptimal to understand how they could improve the conversion rate for leasing enquiries and sign-ups on their subsidiary websites. They …