Every board in the country has approved an AI budget. Far fewer have approved a data budget, which is a problem, because the second one determines whether the first one produces anything. This is not a technical post. It is the strategic case for why data quality moved from a hygiene issue to a competitive …
In todays blog, we look at how recent and ongoing changes in the Media & AdTech landscape are bringing 1st party data to the forefront again.
Data architecture and data modeling are two interrelated and intertwined concepts which often overlap. Building an efficient, high-performing, and seamless data infrastructure requires consideration of both. In this post, we will explore the two different concepts and explain how they impact a business’ data strategy and its stakeholders.