Category «Data»

1st Party Data Strategy – The time to act is now

1st party Data Featured

In todays blog, we look at how recent and ongoing changes in the Media & AdTech landscape are bringing 1st party data to the forefront again.

Data Modeling & Data Architecture – two sides of the same coin?

Data Modeling & Data Architecture featured

Data architecture and data modeling are two interrelated and intertwined concepts which often overlap. Building an efficient, high-performing, and seamless data infrastructure requires consideration of both. In this post, we will explore the two different concepts and explain how they impact a business’ data strategy and its stakeholders.