Mars Pet Nutrition – FMCG Data Visualization for a global FMCG organisation “If we want to be competitive, we must base our desicioning across all areas based on data, from supply chain to financing and marketing.” THE CHALLENGE Mars Pet Nutrition were struggling to get a holistic picture of their Digital Media performance and needed …
Samsung – Consumer electronics Media and Analytics Tracking Automation “We aim to automate repetitive marketing tasks such as tracking to save time and resources.” THE CHALLENGE Samsung has strict internal policies on the maintenance and governance of tracking and tagging across their properties in the Middle East. The region is responsible for 25 separate tracking …
Mercell – procurement Data Infrastructure implementation for an e-tendering platform “We aim to be the preferred e-tendering and procurement platform in Europe” THE CHALLENGE Mercell wanted to get a better understanding of the usage and performance of their range of product offerings in their procurement and e-tendering platform. Their aim was to improve the overall …