Category «Digital Marketing»

1st Party Data Strategy – The time to act is now

1st party Data Featured

In todays blog, we look at how recent and ongoing changes in the Media & AdTech landscape are bringing 1st party data to the forefront again.

The Fine Art of Dashboarding

Data Visualization Featured

Looking for some tips on how to design and build dashboards that have real business impact? Check out the below recommendations from an experienced team that have real world experience.

CJM – An important, but lesser-known marketing acronym

Customer Journey Featured

In this blog, we explore how creating a customer journey map can help you get closer to your customers and deliver personalized experiences through a better understanding of their journey to becoming your loyal customer.