In our last post we plugged AI assistants into the ad stack: MCP servers that let Claude or ChatGPT query your platforms. WebMCP flips the whole arrangement around. Instead of your assistant reaching out to remote APIs, your website itself announces what an agent is allowed to do on it. The page becomes the server. …
You have probably done it. Exported a campaign report to CSV, dropped it into ChatGPT and asked what on earth is happening with your CPAs. The answer came back fast, confident and beautifully written. It was also frozen in time, blind to nine of your ten platforms, and built on whatever slice of data survived …
Every board in the country has approved an AI budget. Far fewer have approved a data budget, which is a problem, because the second one determines whether the first one produces anything. This is not a technical post. It is the strategic case for why data quality moved from a hygiene issue to a competitive …
The official MCP GA4 server documentation can be too technical for users with minimal coding experience. This guide provides a clear, step-by-step walkthrough to make the setup process simple and straightforward.