Category «Media»

Meta Conversion API – No, the Meta Pixel isn’t necessary anymore!

Technology plays an important role in our daily job as marketers, almost everything we do, to a certain extent, is related to technology. Technology continuously evolves and we should do so with it.

Media Tag Management Automation


Media tracking is important, the budget spent in media campaigns of the vast majority of multinational companies is enormous, failing to measure it properly could lead to bad decisions affecting the overall performance of the business.

Third Party Cookie Replacement II


Targeting is fundamental. It has changed the way marketing is understood. It has shifted marketing from mass broadcast advertising to a more smart focused Ad exposure.

Third Party Cookie Replacement


The phase out of third party cookies in Chrome will mainly affect your web display media activities. Chrome aims for a sustainable and more secure web advertising ecosystem.