In our last post we plugged AI assistants into the ad stack: MCP servers that let Claude or ChatGPT query your platforms. WebMCP flips the whole arrangement around. Instead of your assistant reaching out to remote APIs, your website itself announces what an agent is allowed to do on it. The page becomes the server. …
Tag management comparisons tend to be written by someone selling one of the three. This one is not. We implement and inherit all of them, and the honest position is that each wins clearly in a different situation, and each has a failure mode its own marketing will not mention. Here is the technical comparison, …
Most guides to server-side Google Tag Manager stop at “click the auto-provision button”. That button is fine for a proof of concept and wrong for production: it spins up a GCP project you do not control, in a region you did not choose, with defaults that will quietly cost you money and lose you data. …
Technology plays an important role in our daily job as marketers, almost everything we do, to a certain extent, is related to technology. Technology continuously evolves and we should do so with it.
Media tracking is important, the budget spent in media campaigns of the vast majority of multinational companies is enormous, failing to measure it properly could lead to bad decisions affecting the overall performance of the business.
Each Google Analytics version is just an updated reflection of the digital marketing industry. GA4 seeks to solve cross-device user identification challenges in a privacy driven times.
Server side tagging is a clear improvement over client side tagging. Server side improves data security and reduces page load times, two very important topics that directly affects your business.
Targeting is fundamental. It has changed the way marketing is understood. It has shifted marketing from mass broadcast advertising to a more smart focused Ad exposure.
The phase out of third party cookies in Chrome will mainly affect your web display media activities. Chrome aims for a sustainable and more secure web advertising ecosystem.
Browser Fingerprinting is a technique that uses your browser characteristics to uniquely identify you.