We create a custom measurement plan uniquely tailored to your website/app with a detailed understanding of what user actions and data are valuable to your business. All events/actions and associated data points are researched and translated to an actionable framework for implementation or reconfiguration.
Our team of tracking experts works alongside your internal marketing and IT teams to keep you updated whilst we implement the selected platform and configure it so that your business can access the correct reports, insights and data they need to understand user behavior.
Our team of engineers have experience in designing and building robust and scalable architectures to ensure all data is flowing accurately and efficiently throughout an organisations infrastructure.
Whether you are exploring auditing your existing set up or need support migrating to a new solution our team have experience implementing and configuring Data Warehouses, Data Lakes and Data Marts to meet your business demands.
We work with you to identify what data sources you have available, where there may be gaps and what you want to be able to analyze and report on, so that your dashboards bring meaningful insights to your business.
With alignment on KPIs and business critical data, we create wireframes and refine the design with your team’s input. Next, we commence the dashboard build, iteratively working together so that you receive an end product that allows for easy analysis.
Our comprehensive data quality screening identifies how your data is collected, stored, and processed, to identify inaccuracies, errors or gaps and provides a list of prioritised tasks to address them.
We help organisations take control of the availability, useability, integrity, and security of their data to ensure consistent and trustworthy data that helps optimize business and marketing processes.
Tell us what you want to anticipate about the future or predict for your business and leave the heavy lifting to our team of data scientists who will design the algorithm that fits best with your data and desired outcomes.
For marketing purposes, ML and AI are only valuable in what outcome they allow us to achieve. Our advanced analytics engineers and data scientists have experience with the latest AI and ML technologies and use these as enablers to solve real business questions.
Our team can support your business with customer insight generation with a suite of extensive research, powerful analytics and world class tools. Customer surveys, online web scraping, competitor benchmarking and growth mapping are some of the areas we can support.
We help you to create data-driven audience activation, experimentation and optimisation approaches with your customers. From strategy through to technical implementation, our teams have the expertise to deliver.
