Monthly archives: April, 2021

Google Analytics 4

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Each Google Analytics version is just an updated reflection of the digital marketing industry. GA4 seeks to solve cross-device user identification challenges in a privacy driven times.

Server-side Tag Management

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Server side tagging is a clear improvement over client side tagging. Server side improves data security and reduces page load times, two very important topics that directly affects your business.

Third Party Cookie Replacement II

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Targeting is fundamental. It has changed the way marketing is understood. It has shifted marketing from mass broadcast advertising to a more smart focused Ad exposure.

Third Party Cookie Replacement

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The phase out of third party cookies in Chrome will mainly affect your web display media activities. Chrome aims for a sustainable and more secure web advertising ecosystem.