Grow With Google!
Data only creates value when it flows. We use Google Cloud Platform to make data reliable, available and useful across your business, then connect it to the Google Marketing Platform to power activation.
From web and app measurement with GA4 to real time pipelines with Dataflow, from a governed warehouse in BigQuery to models in Vertex AI orchestrated with Cloud Composer, we design systems that turn first party data into insights, audiences and measurable growth.
Bigquery
What it does
BigQuery is a serverless warehouse where web and app events, media signals, and customer data come together under a clear governance model. We design projects and datasets with least privilege access, set budgets and alerts, and model GA4 export tables into an analysis layer that is easy to query and safe to share. Partitioning, clustering, and materialized views keep performance high and spend predictable, while curated tables give analysts and tools a consistent interface.
Use cases
Centralize GA4, advertising platforms, and CRM to create a single source of truth for traffic, conversions, and customer lifecycle. Power near real time dashboards fed by streaming inserts. Publish lightweight activation tables that expose only the fields downstream platforms require, and retain raw data for audit while serving governed aggregates for day to day decisions.
Dataform
What it does
Dataform manages SQL based transformations inside BigQuery with version control, dependency management, testing, and documentation. Teams ship repeatable models and views without maintaining external processing systems. Changes are reviewed in pull requests, compiled into safe SQL, and scheduled or orchestrated alongside the rest of the platform.
Use cases
Build a semantic layer on top of GA4 export tables that standardizes sessions, attribution inputs, funnels, and product events. Add data quality assertions that fail fast when schemas drift, run backfills without blocking daily loads, and integrate with Composer or native scheduling so models refresh on the cadence reporting and activation require.
Vertex AI
What it does
Vertex AI adds learning to the loop with managed notebooks, pipelines, training, and online prediction. Features are engineered on top of BigQuery and reused consistently at training and inference, while experiments are tracked so performance is traceable.
Use cases
Train and serve models for propensity, churn, lifetime value, and recommendations, then write predictions back to BigQuery where they join reporting and activation layers. For generative tasks, implement retrieval augmented generation with governed access to your knowledge sources, behind endpoints that autoscale under load.
Cloud Run (Server-Side GTM)
What it does
Server side tagging shifts work out of the browser into a managed environment on Cloud Run. The official GTM Server container runs behind a custom domain with TLS, and consent logic plus parameter redaction execute on the server. This improves privacy controls, reduces client weight, and increases reliability.
Use cases
Collect GA4 events on the server, send server to server conversions to Google Ads and Floodlight, and operate vendor templates like the Meta Conversions API with secrets stored securely. Archive raw and transformed events to BigQuery, monitor latency and errors with Cloud Monitoring, and keep match rates stable.
Google Analytics
What it does
GA4 provides event level measurement that aligns with your data model and connects directly to BigQuery, Google Ads, and Display and Video 360. A clear measurement framework ensures events and parameters reflect business reality, while consent mode integrates with your policy.
Use cases
Enable daily and streaming export to BigQuery, define lifecycle audiences that match commercial goals, and share conversions and audiences with Ads and DV360 where they update as the underlying data changes. Monitor performance from the same warehouse that powers analytics.
Uptimal, where GMP and GCP meet
Questions? A project in mind? Talk to us.
- Analytics, tracking or data questions: real humans answer, fast
- Enterprise: audits, sGTM, GA4 360, BigQuery and MMM engagements
- Tell us your stack and goals, we reply within one business day