Marketing Technology- Uptimal Marketing Engineering

Marketing Technology

Navigating the complex marketing technology ecosystem and managing the component parts of a wider technology stack can be a challenge, but Uptimal are here to help.

Our teams of specialists can help in the selection and implementation process. We also support by building new technologies or reconfiguring and optimizing existing platforms to ensure they align with your business goals and objectives. Areas of expertise we help with include marketing automation, CRM integrations, digital analytics, CDPs and more to help you stay ahead of the competition.

What we do

Tag Management Systems
Web & App Analytics Platforms
Customer Data Platforms (CDPs)
Customer Relationship Management (CRM)
CRO & Personalisation

Tag Management Systems

For organizations aiming to streamline their marketing operations, Tag Management Systems offers solutions to enable the deployment and management of tags across websites and apps which gives greater flexibility and agility to marketers. Data collection consistency and quality means better marketing campaign outcomes. We support our clients with implementation and reconfiguration of their tag management and have experience with client and server-side deployments.

Client Side Tracking

You are in safe hands with our team of specialists having years of experience with client side deployments across Google Tag Manager, Adobe Launch, Tealium IQ and more.

Server Side Tracking

We help clients navigate increasingly complicated challenges in the advertising landscape around data privacy, security and attribution with server-side deployments.

Web & App Analytics Platforms

Web and App Analytics platforms have changed significantly since their inception with more data available, but also a more complex user journey and increased focus around data privacy and security. Our team has a comprehensive understanding of the tools and how to set them up for success, appreciating that each business has their own unique requirements when it comes to analyzing on-site and in-app behavior.

Google Analytics

Our team of analysts have been using Google Analytics from its beginning and are helping our clients migrate and adopt the latest iteration – GA4.

Adobe Analytics

We have a team of certified Adobe Analytics specialists with experience delivering best in class platform implementation, configuration and maintenance.

Amplitude

Are you building an online product? Leverage our consultants expertise with the #1 product analytics platform.

Customer Data Platforms

Creating a unified single view of the customer is an ambition of many organizations today in marketing – and CDPs can certainly support in this regard. Our team of technical experts and digital strategists can help in selecting and implementing off-the shelf platforms in addition to building and maintaining composable solutions using a combination of integrated technologies.

Build

We have experience designing and building composable solutions that use a combination of technologies stitched together to address the same use cases that off-the-shelf platforms provide.

Implement

We partner with the most recognised and respected CDP vendors globally and can help with selection, implementation and use case development.

Customer Relationship Management

Building stronger customer relationships and enhancing customer experiences is key for the modern organization. At Uptimal we can support with platform selection, implementation and optimization of CRM systems to better manage and analyze customer interactions and data. Our services span everything from CRM strategy development, platform customisation, data migration and integration with other systems.

Solutions

Choosing an appropriate CRM platform can be a complex challenge with numerous business specific questions and considerations required to arrive at an answer. Allow our team of experts to guide you through the process with our trusted partners.

Operations

Whether its databases, campaigns or leads you need help managing, we can help. We have experience with numerous clients acting as an extension of their team with CRM ops.

CRO & Personalisation

Would you like to improve your website’s performance, increase engagement and drive revenue growth? Consider our CRO & personalisation services where we can help you develop a CRO strategy, implement onsite/in-app personalisation and test and optimize the customer experience. We have delivered projects for our clients including A/B testing, landing page design and 1st party data driven personalisation to create unique 1-1 experiences and work holistically to address strategic and technical considerations.

Proven ROI

Our conversion optimisation practice at Uptimal has supported our client’s growth initiatives and has proven results in driving significant ROI improvements. We use a combination of platforms and tactics to deliver results.

Personalized experiences

Our team of strategists and analysts have years of experience with personalisation technologies like Optimizely and Adobe Target.