Mercell – procurement

Data Infrastructure
implementation for an
e-tendering platform

“We aim to be the preferred e-tendering and procurement platform in Europe”


Mercell wanted to get a better understanding of the usage and performance of their range of product offerings in their procurement and e-tendering platform. Their aim was to improve the overall user experience and maximize the volume and LTV of buyers and sellers in their online marketplace. With no existing product analytics platform in place, the key stakeholders had no way to identify problem areas or analyze opportunities for growth.


CRM, Digital Analytics, Data Warehousing, Data Engineering, Digital Transformation, Consulting Services


Digital Transformation

Uptimal were brought in to identify an appropriate solution before selecting and implementing the technology that would allow Mercell to address the problem they were trying to solve. The project began with discovery sessions with all key stakeholders to identify critical areas before a solution was proposed.

During the large-scale digital transformation, Uptimal successfully implemented Amplitude and built a custom integration with Hubspot, deployed a data warehouse with Snowflake and used Kafka to build pipelines for data enrichment within Amplitude. This enabled real-time tailored and personalized communications with Mercell’s customers.

  • Product Analytics

    We designed an end to end Analytics solution and implemented the appropriate technology allowing Mercell to get a detailed view of thier product performance and user behaviour.

  • Data Enrichment
    and Activation

    We made, nearly real time, CRM data available in Amplitude for marketing teams to build segments to be used for email targeting campaigns through a custom Hubspot integration.

  • Date Warehouse

    Mercell had a wealth of data scattered accross disparate sources. We audited and re-configured their DHW set up to ensure clean, accurate and timely data processing.

“Working collaboratively with all
stakeholders has been key in
building all the common goals
required to influence business results.”




Goals accomplished!

With a completely overhauled and integrated MarTech & Data stack, Mercell were able to implement more effective operational and marketing strategies and improve business outcomes.


NPS one year post deployment


increase in CLTV


increase in average user time spent on platform

NPS one year post deployment

increase in CLTV

increase in average user time spent on platform