Mercell – procurement
Data Infrastructure
implementation for an
e-tendering platform
“We aim to be the preferred e-tendering and procurement platform in Europe”
THE CHALLENGE
DISCIPLINES
OUR APPROACH
Comprehensive
Digital Transformation
Uptimal were brought in to identify an appropriate solution before selecting and implementing the technology that would allow Mercell to address the problem they were trying to solve. The project began with discovery sessions with all key stakeholders to identify critical areas before a solution was proposed.
During the large-scale digital transformation, Uptimal successfully implemented Amplitude and built a custom integration with Hubspot, deployed a data warehouse with Snowflake and used Kafka to build pipelines for data enrichment within Amplitude. This enabled real-time tailored and personalized communications with Mercell’s customers.
Product Analytics
deploymentWe designed an end to end Analytics solution and implemented the appropriate technology allowing Mercell to get a detailed view of thier product performance and user behaviour.Data Enrichment
and ActivationWe made, nearly real time, CRM data available in Amplitude for marketing teams to build segments to be used for email targeting campaigns through a custom Hubspot integration.Date Warehouse
buildMercell had a wealth of data scattered accross disparate sources. We audited and re-configured their DHW set up to ensure clean, accurate and timely data processing.
“Working collaboratively with all
stakeholders has been key in
building all the common goals
required to influence business results.”
CEO & CTO
RESULTS
Goals accomplished!
+62
NPS one year post deployment
+17%
increase in CLTV
+27%
increase in average user time spent on platform
NPS one year post deployment
increase in CLTV
increase in average user time spent on platform
