Samsung – Consumer electronics
Media and Analytics
Tracking Automation
“We aim to automate repetitive marketing tasks such as tracking to save time and resources.”
THE CHALLENGE
DISCIPLINES
OUR APPROACH
Tracking Automation
at scale
Uptimal proposed creating a bespoke tool for Samsung that would allow for integration, management and standardization of tags in Adobe Launch, as well as the implementations and publishing of tags at scale across markets and containers.
The tool was configured in a way that all user behavior Samsung wanted to collect across markets was standardized for data accuracy. We also built in functionality to automatically re-publish tags and alert market IT and marketing teams when approval was required – critical with the time-sensitive rules of the business.
Tag Management
We created a robust tag management solution allowing the various regional markets to gain confidence that the data they used to optimise campaigns and understand on/site user behaviour was accurate.Process Automation
Using our experience of large scale tracking and tagging implementations we created a bespoke tool that addressed the specific challenges Samsung faced with regards to the updating and governance of tags.Business Critical Alerts
We created a business wide alert system that notified concerned stakeholders of any upcoming approval requests and highlighted time sensitive tasks in an automated fashion.
“Our experience with large scale
tracking implementations has
allowed us to develop an automated
process that meets the company’s
policies, applying our technical expertise
to make it resilient and scalable.”
Digital Growth Manager
RESULTS
Goals accomplished!
-83%
reduction on the time spent on managing tracking and tagging requests
+99%
accuracy for media tag firing and asscoiated variables
-2.6
second reduction of page load time
reduction on the time spent on managing tracking and tagging requests
accuracy for media tag firing and asscoiated variables
second reduction of page load time
