Performance Marketing
At Uptimal, we combine deep expertise in data, analytics and technology with real-world media experience. That mix puts us in a unique position to review and challenge media work with clarity and objectivity.
We don't run media, which means we have no vested interest; we're here to protect yours. From validating bidding setups to deduplicating conversions and scoring campaigns, our job is to make sure your media agency is thinking about your performance, not theirs. Explore how we help you take back control.
What we do
Media Bidding Due Diligence Setup
We audit and validate media buying setups to ensure campaigns are primed to meet their intended objectives. This service is focused on reviewing how media agencies structure bidding strategies, optimisation tactics and overall buying logic across platforms like Google Ads, Meta, DV360 and others. Given the direct impact on cost-efficiency and conversion outcomes, this is one of the most critical steps in any paid media operation.
Set Up Audit
We analyse how campaigns are structured, which bid strategies are in place and whether they align with business goals. From bid caps to CPA targets, we assess how decisions are made and how they could be improved.
Actionable Fixes & Prioritisation
Our output is a structured document with all findings clearly explained, ranked by impact and urgency. You get a roadmap to reduce inefficiencies, fix platform issues and unlock better results from day one.
Media Campaign Scoring
We help clients define, measure and enforce best practices in media campaign setups across platforms like Meta, Google Ads, DV360 and others. Together, we build a tailored checklist covering key areas such as objectives, bidding strategy, frequency capping, targeting and optimisation cadence. Thanks to our API integrations, we automatically extract campaign metadata and assess compliance against this framework. The result is a flexible, live dashboard that scores campaigns to quickly identify gaps and track if your media agency is doing things right.
Custom Scoring Framework
We work with clients to define what "best practice" means for their business and platforms, from optimisation frequency to naming conventions, audience segmentation and more. These benchmarks form the basis for fully transparent objective scoring.
Automated Monitoring Dashboard
Our tool collects campaign-level metadata across platforms and scores each setup in real time. The dashboard gives a clear view of what's working, what needs fixing and where your agency needs to improve so you don't waste time or budget.
True CPA & Conversion Deduplication
We help clients move beyond siloed attribution by delivering a unified, reliable view of marketing performance. Media platforms often over-report conversions, with multiple channels claiming credit for the same action. Our True CPA framework eliminates that duplication by stitching together media performance data with web analytics or CRM conversions. The result? A clean, accurate cost-per-acquisition that enables smarter optimisation and more transparent reporting.
Cross-Platform Attribution Fix
We integrate data from multiple media platforms and match it using consistent naming conventions and UTM parameters. Then we connect it with CRM or analytics data to identify and remove duplicate conversions, giving you one true version of the truth.
Actionable Dashboard & CPA Accuracy
The output is a live dashboard showing real CPAs, deduplicated conversions, and performance breakdowns across platforms, campaigns and ad sets. Clients can instantly assess whether media spend is delivering real results and optimise accordingly.
Media Mix Modeling
With today's fragmented landscape of online and offline touchpoints, it's harder than ever to know where to invest your media budget. Our Media Mix Modeling (MMM) service helps businesses understand the true impact of each channel, from Meta and Google Ads to offline activations. We combine statistical modeling with business context to deliver a reliable, bias-free view of performance that supports smarter, data-driven budget allocation across the full funnel.
Custom Model Design and Calibration
We work closely with clients to define the scope, objectives and level of detail the model should capture, whether it's focused on sales, leads or product performance. We select the right modeling approach, whether classical regression or machine learning, and fine-tune it using real data to ensure it's both accurate and actionable.
Scenario Planning and Budget Optimisation
Once the model is built, we simulate multiple budget scenarios to understand the incremental value of each channel. Clients receive an interactive dashboard or tailored reports to support quarterly planning, media mix decisions and strategic forecasting, with full transparency and zero media bias.
Questions? A project in mind? Talk to us.
- Analytics, tracking or data questions: real humans answer, fast
- Enterprise: audits, sGTM, GA4 360, BigQuery and MMM engagements
- Tell us your stack and goals, we reply within one business day