Our programmatic experts understand the nuances of various DSPs, ad servers and the wider AdTech landscape required to run best in class campaigns. We use a combination of leading industry technologies and our own bespoke tools to deliver programmatic display, video and audio for our clients.
We combine marketing strategy with data and analytics to create plans and optimise media buying according to what the data is telling us.
We look at SEM with a full funnel approach ensuring that our strategy and campaign structures engage users across their buying journey to support the wider marketing efforts of our clients.
Where possible we like to automate. After all, we are engineers, not just marketers. We strive to find a balance to apply just the right of automation to processes that frees up our team’s time to focus on what can really drive campaign success.
Our approach to social media platforms selection for our clients’ campaigns are grounded in data. If you have historical data, we ensure to incorporate this into our planning with our own audience insights tools and continue to rely on data driven insights to make budget adjustments as required.
At Uptimal, we have seen that creativity has perhaps the greatest impact of all levers when it comes to social campaign performance. We encourage our clients to test and test again and create frameworks and roadmaps for analysis to use learnings to continue to improve performance.
Our team of dedicated SEO specialists use a suite of tools and know-how to ensure your website ranks organically and gains visibility to grow your online presence. Page speed, URL structure and indexation management are just a few of the areas our team supports.
We create compelling, search engine optimized copy through extensive research and prioritize relevancy, search volume and value to ensure we grow your organic presence effectively.
Our team of performance marketers are experts when it comes to ecommerce advertisers and appreciate the importance of rich audiences for campaign success. For our retail customers, we use the full suite and capabilities of Amazon Ads, DSP and their marketing cloud offering to tap into high intent audiences.
We create, manage and optimize retailer’s Amazon stores, ensuring they are optimized for search results, visually compelling and informative and primed to deliver high conversion rates when customers are ready to purchase.