Digital Due Diligence
Our in-depth digital due diligence assessment includes an examination of a company’s digital assets such as websites, social platforms, online communities, tracking tools, existing data and data deals, KPIs, CLV, CAC, tech vendor contracts, audiences, media investments, team capabilities, security, and privacy policies.
We can also deliver the same assessment of the digital capabilities of your current team or department to identify areas of improvement.
The growing technical complexity and the explosion of customer touchpoints means that the next generation of marketing teams will have to work in a radically different way. This will mean moving from long lead time channel-based media plans, execution, and analysis to the agile execution of data-centric campaigns.
We help you in the transition, whether it’s tools set-up, Q&A, account creation, tracking implementation, campaign execution, analytics activities or training.
We offer unbiased advice of the best Marketing & Ad Technology stack according to your strategy, capabilities and market benchmark so that you can also transform the experiences that you build for your customers.
We are experts in the foundational technologies of Marketing & Ad technologies and have hands-on experience in these platforms optimising campaigns, tracking and building audiences.
We provide end-to-end support, from the tech stack definition to the implementation and the execution of it.
First party data
Whether it is a DMP, a CDP, a data clean room or the next acronym that the tech vendors come up with, we will help you to understand the differences between them and provide a clear strategy of how to
collect, analyze and activate your first-party data both inside and outside the walled gardens.
Data deals negotiation
Many people talk about second-party data deals. We have real-world experience supporting brands closing data deals.
Selection of data sources
We can help you be the best third-party data provider for your insights or targeting needs.