Level – Commercial Aviation Centralizing GA4 Reporting with Supermetrics and BigQuery “Every step of our booking funnel is measured in sessions, so we needed session figures in BigQuery that agree with GA4 at every breakdown we report on.” THE CHALLENGE Level’s GA4 data already reached BigQuery through GA4’s native export, with reporting built directly on …
Kerzner International – Luxury Hospitality Meridian MMM for Smarter Media Spend “We want to understand how every marketing dollar drives revenue, so we can plan and allocate spend with confidence.” THE CHALLENGE Kerzner’s marketing team lacked a reliable way to measure how media spend translated into revenue across 11 markets and a complex mix of …
Bayut & Dubizzle – Classifieds Google Analytics 360 On-Going Support “We needed a partner with deep technical expertise to resolve complex GA4 issues, not just forward tickets to Google.” THE CHALLENGE Bayut and Dubizzle rely on GA360 for critical insights, but they were facing growing uncertainty regarding their data accuracy. Their previous reseller lacked the …
Nettbil – Automotive Marketplace Modernizing Data Architecture with dbt and AWS Redshift “As our data grew year over year, we needed a scalable warehouse and a unified BI layer so every team could trust the same numbers.” THE CHALLENGE As Nettbil scaled, years of operational data accumulated, making it harder to extract holistic insights from …
Mango – Fashion Retailer Web & App Server-Side Tracking Audit “We wanted to ensure the maximum level of transactional signals for our media platforms, and since moving to sGTM we experienced some discrepancies across Google environments.” THE CHALLENGE Mango wanted to review the tracking and data signals that had been built over the past year …
Kentucky Fried Chicken (KFC) – QSR In Store Kiosk CRO Optimization Program “If we truly wanted to increase sales, we knew we needed to embark on a CRO program that allowed us to make changes to improve performance backed by data.” THE CHALLENGE Before this initiative, KFC markets struggled to run an effective CRO program. …
Eli Lilly & Company – Pharma Automating Data Processing with AWS “To fully leverage our business intelligence, we needed a scalable, cloud-native data infrastructure providing real-time visibility, overcoming our current limitations.” THE CHALLENGE Lilly faced significant inefficiencies with manual data reporting for distribution, competitors, and sales. Data wrangling in Excel, coupled with SharePoint for Power …
Pizza Hut – QSR Web & App Tracking Audit for a QSR organisation “To dominate the digital ordering space, we must have complete confidence in our data, from web to app, without inaccuracies clouding our strategy.” THE CHALLENGE Pizza Hut MENA faced significant challenges with their data integrity due to fragmented tracking systems across their …
Kerzner – Luxury Hospitality Streamlined Data Warehousing on BigQuery “We needed a scalable way to unify all our marketing data and turn it into actionable insights.” THE CHALLENGE Kerzner manages large volumes of marketing data from GA4, Salesforce, Sitecore and multiple media platforms. Each source operates in isolation, making it difficult for marketing teams to …
Beiersdorf – Consumer Packaged Goods Sales forecasting for smarter planning “We aim to forecast sales accurately to enable better planning and allocation of resources.” THE CHALLENGE Beiersdorf’s emerging markets team lacked the ability to forecast future sales and market trends across 15 markets and over 80 market segments. Although they received regular panel data, the …