Volkswagen – Financial Services CRO Strategy & Personalisation “We want to maximize the conversion potential of our websites through a data-driven approach to CRO.” THE CHALLENGE The financial services division of the Volkswagen Group contacted Uptimal wanting to understand how they could improve the conversion rate for leasing enquiries and sign-ups on their subsidiary websites. …
Mars Pet Nutrition – FMCG Data Visualization for a global FMCG organisation “If we want to be competitive, we must base our desicioning across all areas based on data, from supply chain to financing and marketing.” THE CHALLENGE Mars Pet Nutrition were struggling to get a holistic picture of their Digital Media performance and needed …
Mars Wrigley – FMCG Filling a key data vacancy in 16 business days “Uptimal filled a key position within just 16 days. They went above and beyond to source the right candidate for us.” THE CHALLENGE Mars wanted to improve their Data Governance and Discovery process by implementing a Data Catalog solution across their extensive …
Samsung – Consumer electronics Media and Analytics Tracking Automation “We aim to automate repetitive marketing tasks such as tracking to save time and resources.” THE CHALLENGE Samsung has strict internal policies on the maintenance and governance of tracking and tagging across their properties in the Middle East. The region is responsible for 25 separate tracking …
Mercell – procurement Data Infrastructure implementation for an e-tendering platform “We aim to be the preferred e-tendering and procurement platform in Europe” THE CHALLENGE Mercell wanted to get a better understanding of the usage and performance of their range of product offerings in their procurement and e-tendering platform. Their aim was to improve the overall …